Varldshav
Brand Design
A fictitious Scandinavian seafood restaurant that is a modern take on Scandinavian folk design and patterns.
Instructor:
Dorothy Funderwhite
Scope:
Illustration, Product Design
The Logo
Inspired by Scandinavian folklore illustrations, the deer and the other illustrations of the brand feature the typical style of these drawings. Streamlined to be made more modern with clean vector lines, a grittiness is added back into the imagery to make it more textural.
Scandinavian folk art flora and fauna studies translated into a modern visual to be used across the brand as accents or grouped together to create patterns.
