Our House Montessori
Brand Design
Our House Montessori is an environment that provides unique opportunities for children to explore their natural curiosity, build relationships with others, and discover independence. With this in mind, Our House was given a fresh, fun rebrand that centered what was most important: children’s learning.
Instructor:
Gigi McGee
Critic Cara Cox, J2
Scope:
Research, Typography, Illustration, Motion, Web Design, App Design
Focusing on Our House being a second home for the children, the symbol design features the facade of the building it takes place in. The double townhouse building is fused together by a single keyhole, representing how Our House is one single community that unlocks each child’s future. The type is friendly and bold, emphasizing the “us” in the word house with a different color. The top of the “h” has also been altered to mimic the house symbol’s sloped roof.
The New Logo
This set of six characters can be utilized by the school in a variety of ways, from learning shape to color to emotions, our friends are an engaging and fun way for children to learn. They have moveable legs and faces and can be used across merch, learning materials, and promotional materials.
Our Friends
Sending your child off for the first time is scary for any parent. As technology improves, however, it is easier to communicate and become updated on what is happening in the world than ever. The Our House App aims to connect teacher to parent at every moment, serving as both social media and a review for parents. In seconds, the parent can know what their child ate that day, where they currently are on a field trip, or see their cute faces.